Reported by USA Today, both Hooters and Ruby Tuesday announced new tighter credit card handling procedures. Ruby Tuesday is touting an "Ultra-secure credit card process" which will apparently leave no credit card information at the restaurant. Hooters says they are in a pilot program which allows you to pay with a credit card from your table.
Just exactly what is an "ultra-security credit card process"? This makes me feel like I'm watching QVC. Everything is "ultra" this and "HD" that at an unremarkable value for a limited time. Would you like some bowie knives and a saber with that?
The pay at your table concept will be interesting. No doubt it will be a wireless device. I'd like to see the first analysis of that RF traffic. Another thing, too many people already fail to check my signature or ID. Paying at the table will undoubtedly ensure that the merchant will verify not a single transaction.
